Entrepreneurialism in government: 'one ring to bind them all'?

I have just read - Public Service Entrepreneurs - a really good piece about public sector reform by Andrew Adonis. In it he talks about the need for radical reform of public sector delivery and, in particular, fostering an entrepreneurial approach...

... [an] entrepreneurial mindset will be essential. We need to break away from a view of public services that focuses on the efficient and effective distribution of state resources and instead focus on the opportunities to improve people’s lives, ...

...and goes on...

The reason many struggle with the concept [of the reforms] is that it often fails to translate into practical reality for people on the ground.

This makes great sense to me. Lately, there has been much written and discussed about new ways of doing things. A lot of it has focused on principles and governance and structure and process - all of which of course are important - but I have seen very little emphasis on the new behaviours that will be necessary to make it work.

Take a look at the new Government ICT Strategy. It is (genuinely) a sound document, but read the foreword: there is nothing about the human element of the change. To me it's just unthinkable that we could make such huge reforms without attending explicitly to culture, attitudes and behaviour.

If we are to make lasting change then it is really, really important that we have a simple behavioural model that can be expressed in a few words and that can be very easily understood and confidently adopted by everybody, wherever they are or at whatever level. I think that Andrew Adonis has picked just the right thing ("one ring to bind them all" perhaps). "Be entrepreneurial", is all the instruction that will be needed.